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New Marketing
If you have heard the expression, social media, blog, viral marketing, podcasting, user generated content to name a few, then you have come in contact with what has been labeled New Marketing. more >
Social Media
Some have revered to this as Web 2.0 No matter what you call it, it is here to stay in my opinion and not a fad. The power of Social Media is only at the beginning stages and there is a long way to go before it becomes main stream in the business world. more on Social Media >
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It is surprising to see how many Websites are simply informational in nature or seem to exist solely for company status. Some companies still view their Website as nothing more than an online brochure. If your company is one of these, you are foregoing an extraordinary marketing opportunity. more >
Persona-based marketing involves constructing a fictional customer and then using that character as the touchstone for promotional and selling decisions. This concept helps the marketer by creating a vivid, tangible picture of the best prospects or customers, and then sculpting a marketing message thatÕs pertinent to their concerns, and move them to inquire and buy. more >
Whenever someone new visits your website, your #1 goal is to get them on your email list. That way you have a method of keeping them up-to-date on your latest offerings, so when they're ready to hire you or buy your product, you're right there in their inbox. And having a way for them to join your list that is both simple and effective will dramatically increase both your list numbers and your sales. more >
While websites are a key component of Internet marketing, they are not the"be all, end all". So here are 7 killer Internet marketing tools that you can implement on a shoestring budget without having to have a website of your own. more >
Quite frankly there are very few ways to really differentiate yourself from your competition. You make a great product, so do they. You provide top-notch customer service, they do too. Worse yet, thereÕs probably a competitor out there that already plays a bigger and better game than you. So what can you do about it? Well, here are 3 keys you can start applying immediately to differentiate and separate yourself from the pack: Positioning, Relationship Building, The 180û Marketing Methodª more >
In the hyper competitive world of trade shows trying to stand out from the crowd can be quite challenging. It seems that everyone has a nice display, great graphics, brochures and the typical ball point pen or koozie with logo which makes it difficult to be different. Below are a few strategies that can be used to create that unique experience and leave lasting impressions. more >
Weblogs, more commonly known as blogs, are spreading feverishly across the Internet. According to Robyn Aber of Cisco Systems Inc., about four million blogs populate the Web. Though most private individuals maintain blogs, many companies are beginning to launch company blogs to communicate and interact with their clients, customers, and the public. more >
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