NetCohesion

Custom Marketing Engines and Dashboards

At NetCohesion, I specialize in crafting customized marketing engines, which are optimized for peak online performance, yielding top level search engine results, taylored to increase business lead acquisition and also building customer retention and brand loyalty. My integrated approach ensures that all of your content assets are search engine optimized to unleash the horsepower, stored in your content, which I like to call your "web fuel".

If you are interested in NetCohesion developing a marketing engine for your company, designed and customized to provide you with the output you want, please contact Jason Redwood. An initial orientation meeting will be set to discuss the project, which will help us to determine if our organizations are a good fit to work together moving forward.

On NetCohesion.com you will see many dimensions and valuable resources to help all of us in the media community understand the current marketing landscape. It is my goal to connect media professionals together and the offer up information which will help all of us in media to understand our portion of the media world, but to also understand more about other media disciplines. As NetCohesion is primarily a marketing company, NetCohesion.com is built from this perspective in mind.

Ken Block Shreds the Tires off this 2011 Ford Fiesta

If you haven't seen this video before, you really need to experience it, possibly more than once. Ken Block is truly a master, taking the 2011 Ford Fiesta to its absolute limits in France's Autodrome. There is so much to love about these videos if you are both a race fan and a marketer like myself. One, you get the feel the power of the Ford Fiesta, as Ken really hangs the car out there and lays the throttle down. The 360 degree controlled spins are truly amazing to watch, but I think one of my favourite parts of the video is when Ken Block is on a hard left hand turn, sideways of course, through a gate, entering onto the track. Just before he finishes the drift of the turn, Ken clips the back right fender of the car on the wall. They show an in car shot of Ken's face and it is absolutely priceless as he can see it coming.

This video, along with the other Gymkhana videos they have put together, really demonstrate the control possible with Ford Fiesta. The viewer gets a show, it's entertaining, it's fun, but it really drives the point home that this car connects with the drivers passion. From a marketing perspective, rally racing is a culture, Ken Block is an icon in the racing community and Ford has a huge following. I think what they have put together here, really connects with the Ford Fiesta customer segment. The millions of views on YouTube demonstrates the popularity of the piece, but has it converted to increased sales of the Ford Fiesta? How do you track the metrics on something like this?